AI Insights · Timothy · July 2024
Q2 2024: Film & Television App Trends in the US
Analyzing the performance of the top Film & Television apps in the US during Q2 2024, Sensor Tower provides insights into downloads, revenue, and user engagement.
In Q2 2024, the Film & Television category saw varied performances across leading apps on the unified platform. This summary by Sensor Tower offers a glance at their trajectories in terms of downloads, revenue, and weekly active users.
Netflix experienced fluctuating revenue, starting the quarter at $527M and peaking at $534M in late April, with a closing figure of $437M. Downloads began at 1.15M, dipped to 815K in early May, and rebounded to 1.15M in mid-June. Weekly active users hovered around the mid-40K range, reaching a high of 50K in mid-June.
Disney+ showed substantial revenue growth, starting at $2.48M and peaking at $3.08M mid-quarter, ending with $2.66M. Downloads saw a decline from 720K to 482K, while weekly active users started at 5.84K and slightly decreased to 4.83K by the end of the quarter.
DramaBox - Stream Drama Shorts displayed a mixed revenue trend, with an initial $1.12M, a spike at $2.46M, and concluding at $987K. Downloads peaked at 1.12M early on but fell to 372K, while active users saw a peak of 1.43K and ended at 1.10K.
Amazon Prime Video saw consistent revenue growth from $687M to $1.11M. Downloads varied, with a peak of 517K and closing at 398K. Active users grew from 2.83K to 3.10K in June.
ShortMax - Watch Dramas & Show had a dynamic revenue quarter, starting at $994K, dropping to $419K, and soaring to $1.16M by the end. Downloads spiked to 644K in late May, then rose again to 816K by the quarter's end. Weekly active users fluctuated, peaking at 1.16K in late May and reaching 1.48K in the final week.
For more detailed insights on app performance trends, Sensor Tower's comprehensive data provides the full picture.
